Meta Launches Smart Glasses Designed With LISA
Portrait of a Woman — Adriaen Hanneman, ca. 1653
What Happened
Meta unveiled its Meta Glasses by LISA collection at Connect, a partnership with the K-pop star featuring two frame styles, star-adorned cases, pet-inspired charms, and unlockable digital photocards. Prices start at $399 in the US, matching the existing Kylie Jenner collection.
Why It Matters
Meta keeps pairing its camera glasses with global fan bases instead of camera specs, and it's working better than the tech pitch ever did. The charms and unlockable photocards aren't accessories, they're merch — built for people who collect, not people who compute. Smart glasses got sold as a hardware category. They're selling like a fandom drop.
What's Next
Meta says its unbranded in-house glasses will expand to more markets, alongside new entry-level styles already announced.